Google India's recent survey reveals
that India is among the top countries when it come to the volume of
search queries related to education on Google. In fact, India ranks
second, and is just behind the U.S. The study further reveals over 60
percent of the Indian students who have the Internet access use the
Google search to research information related to courses and institutes.
IT and vocational courses are most
searched topics followed by MBA and engineering colleges. The study
further reveals that Indian students spend about five to six months on
researching before making their final decision on the institute they
want admission in. The survey is comprised of Google search query
patterns and an offline research conducted by TNS Australia. Out of
2,229 survey respondents, 52 percent were female and 48 percent male.
The respondents belonged to 18-35 years age group. The survey was
conducted across seven Indian cities including New Delhi, Mumbai, Pune,
Ahmedabad, Kolkata, Hyderabad and Bangalore.
Google's survey also showed that along
with the popularity of smartphones and usage of the Internet on the go
among the Indian students, as majority said they wanted the educational
institutes to have mobile-friendly websites. About 66 percent of the
students said they accessed the online content via their mobile phones.
Another interesting finding of the survey is that majority of the
students want more videos as part of their research about educational
institutes. About 56 percent wanted to have videos on career and
placements, while 44 percent looked for videos on faculty.
“With over 60 million Internet-user
population in India being in the age group of 18 to 35,
educational-related search queries are exploding on Google. Our core
objective behind compiling this study was to understand the impact
Internet is having on this young population with regard to education
related decision making by the students,” says Google India's VP and MD
Rajan Anandan.
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